A cross-platform app for connecting fans with creators while supporting fairer payment for content and merchandise.
Challenge
Creators often have fragmented relationships with audiences across platforms, payments, and merchandise. The product needed one simple interaction model.
Approach
- Mapped creator, fan, content, and purchase flows into a cross-platform interface.
- Prioritized lightweight account flows over a heavy marketplace backend.
- Designed around direct creator-audience engagement instead of feed discovery.
Outcome
- Clarified the product mechanics behind creator monetization.
- Created a reusable pattern for small social commerce prototypes.
- Strengthened the portfolio link between product thinking and systems thinking.